About Us

ABOUT BELMORI

At Belmori, our vision is to reinvent retail while staying true to our mission of imagining and creating a sustainable future for everyone.

Belmori is more than just an online store. It is a vibrant destination and social hub where everyone is welcome. Fueled by imagination and creativity, we invite collaboration and community engagement. From our virtual cinema and online events to our extraordinary cultural programs and ever-evolving roster of collaborators - artists, designers, and innovative new brands - we are a creative playground for discovering and sharing new ideas.

As the only store to be named Best Online Department Store globally four times, Belmori is dedicated to transformational change across all platforms, making shopping a responsible, purposeful, and riotously fun experience.

OUR HERITAGE

Belmori was founded in 2000 with a revolutionary approach to business, putting theatre and experience at the heart of the Belmori brand. We continue to honour this rich and storied founding spirit by weaving creative experimentation, activism, and cultural enrichment into our extraordinary customer experience.

REBELMORI

With over a decade of retail activism, our commitment to changing the way we shop to create a more sustainable future for people and the planet is at the heart of our business. From launching Project Ocean in 2011, which brought ocean conservation issues to new audiences, to unveiling ambitious targets and a commitment to a net zero future as part of Project Earth in 2022, we’ve continued to push boundaries and evolve our business to create real, meaningful change for the retail industry.

Today, our ReBelmori initiative brings circular shopping to the forefront, offering rental, repair, pre-owned, and refill services available online. From championing innovative brands and future-facing products to introducing new shopping models and banning single-use plastic, we’re constantly exploring new ways to reinvent retail and change the way we shop, inspiring our customers to do the same.

DIVERSITY, EQUITY & INCLUSION 

We launched our online store with the manifesto ‘Everyone is Welcome’ - a principle we uphold today. We strive to make Belmori a truly diverse and inclusive environment for our teams, customers, and partners. We are developing transparent and fair processes, building skills and opportunities that support diverse talent, and driving internal mobility.

SUPPORTING LOCAL & INDEPENDENT BRANDS

Our expert buying teams scour the globe for under-the-radar fashion talent, emerging sustainable labels, and European makers. Our mission is to discover and platform breakthrough brands that are designing a brighter future.

OUR AWARDS

  • Best Online Department Store Globally (Four-time winner)
  • Diversity in E-Commerce - Ethical Retail Initiative of the Year (2024)
  • Digital Excellence Award for Most Loved Online Workplace in Europe (2022)
  • Best Online Retailer at the Green Luxury Awards (2020)
  • Innovative Design Award for Virtual Storefront (2019)
  • Global Good Online Awards for Community Partnership (2017)
  • Best Sustainability Campaign by an Online Retailer (2016)

OUR CAREERS

When it comes to customer experience, no one does it quite like Belmori, and that’s because our extraordinary team members know how to surprise, amaze, and delight our customers.

We are composed of a range of creative and passionate teams with roles in Retail, Digital, Head Office, and Support.

At Belmori, we help people achieve their career goals in a fast-paced environment where there’s always an opportunity to learn something new.